Cultural Conversion
Making content work in china
1.4 billion potential customers.
One of the world’s most powerful consumer markets. And Scotland is firmly on their radar.
Edinburgh isn’t just a postcard-perfect city for Chinese visitors, it’s a bucket-list destination. And the potential is only growing. In the first three quarters of 2025, nearly 95 million Chinese travellers travelled abroad. For Scotland, that’s a wide-open door.
We help brands speak China’s language. Not just the words, but the meaning. The colours, the symbols, the etiquette, the nuance. Cultural fluency, with nothing lost in translation.
That’s Where We Come In
At FREAKWORXX, we specialise in Cultural Conversion. Reworking your existing brand content so it feels familiar, relevant, and engaging to a Chinese audience.
We go beyond translation. Adapting the images, stories, and language so your content translates on Chinese platforms like Weibo, Youku and Baidu.
Our goals? To help you successfully sell into China, connecting with customers in culturally informed, meaningful ways. And to make sure Chinese visitors feel welcome, understood, and inspired to spend time and money with your business.
A Track Record You Can Trust
We’ve spent over 12 years working with Chinese clients, building long-term partnerships and delivering campaigns that truly connect. Our team regularly travels to China, from intimate client meetings to large-scale trade missions. And has led pan-Asian campaigns for some of the most recognisable brands in the world.
Ganten Water. The largest bottled water company in the world, producing over 40 million bottles every day.
A 12-year partnership delivering more than 10 commercials, multiple brand campaigns, and the most famous TV ad in China.
Worked with Jin Tien, one of China’s most beloved actresses, starring in one of our landmark commercials.
Along the way, we’ve learned the real subtleties of working with the Chinese market: the difference between a compliment and an insult, the role of superstition and luck, and how to build trust with an audience that values respect, history, and detail.
How Cultural Conversion Works
Cultural Audit
We review your existing content and identify where it connects, where it confuses, and where it risks offending.
Cultural Reversioning
We adapt visuals, language, and storytelling to fit Chinese cultural norms and consumer behaviour. Without losing your brand’s DNA.
Creative Development
For campaigns needing fresh material, we’ll create them from scratch, using our understanding of Chinese aesthetics, symbolism, and audience expectations.
Market Proofing
Before your campaign goes live, we road-test it with native speakers and local market experts to ensure it lands exactly as intended.
Delivery & Ongoing Support
We hand over finalised assets ready for use in China, and remain on hand for updates, seasonal adjustments, and future campaigns.
We don’t just add subtitles. We translate meaning, emotion, and intent. So your brand speaks to China without losing its voice, and connects in ways that drive successful sales.
Let’s make your content speak to China.
